­­Who is a customer? Define your targeted audience properly.

Check what I have been recently reviewing in my resources. I realize that this site is easy to access and to remember, for people looking for the keyword tool under this name, here it is:
Quick Link to The Official Tool Here
This domain is moving :) You will be notified, before you exit, of our new domain name http://www.seokeywordplanner.com.

Tuesday, July 30, 2013

Who likes this new keyword tool?

Google has created a new tool for AdWords advertisers to assist them in preparing their campaigns. This keyword (Keyword Planner) planning tool will replace the 2 tools Keyword (keywords generator) Tool and Traffic Estimator (estimation of the traffic). Bad news: Keyword Planner will be reserved for AdWords customers...
Impact on the work of the search engine optimization (SEO)

If until now you often use keywords in AdWords generator to work your SEO (to get keywords ideas), you are directly affected by this announcement. Indeed, this keyword research tool will disappear by late July 2013! Certainly, the functionality will be always available in AdWords Keyword Planner, but this new tool is reserved for AdWords customers. In other words, it will not be available as "external" as it was the generator of keywords. For the moment, I do not know if Google has planned to restrict access to those who have an AdWords account or to those who have AdWords campaigns valid...
AdWords Keyword Planner

Switchboard of the planning of keywords in AdWords tool
The AdWords of keywords planning tool

The tool works as follows:

First you do searches by keywords (as before with the keywords generation tool)
in the proposed results, you will also have suggestions for ad groups (to arrange)
then you add the selected keywords and ad groups to a plan. Add to a plan, it's like add products to a shopping cart. Then, you can add them to a current AdWords campaign or create a new campaign for the occasion.
Finally, the tool is simulations to assess traffic - and the total cost.

You can find this tool on adwords.google.com/keywordplanner (nevertheless all AdWords accounts have not already access... If you can't remember, try amending your preferences to set language: English and country: USA).
AdWords Keyword Planner search for keywords

Topic search for keywords in AdWords scheduling tool

Source of information: official blog Google AdWords

Note: the remainder of this presentation comes from Google.
Benefits of the planning of the keywords tool

Here are some tips that will help you create effective campaigns using keywords on the search network planning tool:

Create ad groups: see keywords ideas grouped by themes and lose more time to manually group related keywords in different ad groups.
Identify negative keywords: you may encounter keywords unrelated to your business while you are looking for ideas. You can add these keywords to your ad group in the form of key words to be excluded in order to prevent the distribution of your ad when users launch searches on these terms.
Find keywords and ad groups related to the content of your site: enter the URL of the Web site of your company or any site with direct relevance to your business. After analysis of the pages by our system, results will include ideas relevant ad groups and keywords.
Customize the results: filter your ideas according to historical statistics such as the average number of monthly searches for each idea, or restrict the selection presented to not see that ideas that specifically contain the words you have chosen.
Obtain estimates of performance: use estimates of performance to familiarize yourself with the potential performance of your keywords or ad groups. You can see estimates of clicks, impressions, average position, at the cost, the clickthrough rate (CTR) and cost per average click (AVG. CPC).
Identify your bidding and budget ideas: get performance for a range of cost-per-click (CPC) maximum bids and estimates of daily budgets. These estimates will be useful later to take informed decisions about the amount of bids and budgets.

Keyword planning tool provides ideas and valuable performance estimates, but it is important to keep in mind that the performance of a campaign depends on many factors. For example, the auction, budget, the product concerned and the behavior of customers in your sector of activity can have an impact on the effectiveness of your campaigns.
Possibilities for the planning of the keywords tool
Search for keyword and ad groups ideas.

When search ideas: If you want to find new ideas of groups of ads and keywords for your campaigns in the search network. This feature can allow you to find groups of ads or keywords that you had not thought.

More information: use the search feature to get the ideas of key words and groups of ads from terms that describe your business or product. You can also see estimates of performance for your keywords and your ad groups, helping you to remember ideas rather than others for your new or existing campaign.
To obtain estimates, enter or transfer key words.

When enter or import keywords: If you have a list of key words to use in your campaign on the network, but you want to, first, get an idea of the potential of these key words.

More information: use input and import of key words to get estimates of performance for a list of key words that you have pre-selected for your campaign. You will discover what performance you can expect to get with these key words based on the bid and budget you choose and different place, language and network-related settings.
Multiply the keyword lists to obtain estimates

When multiply keyword lists: If you have multiple keyword lists to multiply and automatically combine to create a new set of keywords for which to get estimates of performance. Thus, you lose no time to manually combine key words.

More information: use the multiplication function if you have multiple lists of keywords to multiply to get all possible combinations from these lists. Then, you can get estimates of the performance of these combinations of key words. You will discover what performance you can expect to get with these key words based on the bid and budget you choose and different place, language and network-related settings.

2 comments:

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