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Check what I have been recently reviewing in my resources. I realize that this site is easy to access and to remember, for people looking for the keyword tool under this name, here it is:
Quick Link to The Official Tool Here
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Tuesday, September 10, 2013

Where is the Exact Match option in the new keyword planner?

Well many folks out there are still a little bit lost when it comes to using this new tool. The best advice I can give you is to keep practicing. Here I have provided a screenshot from within the keyword planner to help you find that beloved option ouf ours.

How to Find the Exact Match option in Keyword Planner Screenshot:

exact match in keyword planner - where
exact match in keyword planner - where
  1. As you can see in this image, all you need to do is to first click on the crayon or pencil where the small red arrow points.
  2. Then check mark the "Exact Match" option where the second and bigger arrow shows, right above the phrase match.
Review: Its as simple as that. Personally, (I know its weird..) I almost dont see a big difference in the "Broad Match" vs the "Exact Match" like we use to have in the legacy google keyword tool previously.

I remember doing some research and an exact match giving me 390 monthly searches, could render sometimes even 12000 broad monthly searches. Nowadays with the planner, it seems like the numbers are way way to close to each other. I have no idea if it is just me, or is it a bug, or it is calculated differently.

How about you? Do you see the exact match option as a useful one when planning your advertising campaigns or your strategic content creation?


  1. Hi, Adrian I'm Ivaylo from firstable I would like to tell you that you are making a great job with this informative blog. You really suprised me. I resently create the Google Display Planner very similar to yours. I have linked your blog for the Google Keyword Planner Tool. And also I want to tell you that your Domain URL is working only with WWW.

    Great Job.

  2. Dear Adrian,

    Their is no difference between Broad Match & Exact Match. The pencil icon you have pointed in screen-shot is actually adds/saves your searched keyword ideas as Exact match. Please understand the heading of the pop-up >>"Add keywords as" which only means you can save and name your default keyword searches as broad match, exact match or phrase match. It's upto you what you call your list. Google no more provides us with exact match and sadly this data is inaccurate and doesn't help in Natural SEO.

  3. for my results i found no difference between Broad Match, Exact Match and Phrase, and i don't know why.

  4. Is it official blog of keyword planner?


  5. But now is change keyword tool

  6. This comment has been removed by the author.

  7. Hi! Google mentioned that exact/broad/phrase are used only for ads, not for keyword estimations- seo-wise

  8. iam unable to see the crayon or pencil mark on my keyword planner.
    How much Traffic Value does Exact match add to any website?

  9. Nice Info ...
    Thanks Sob ... ^_^