How to Find the Exact Match option in Keyword Planner Screenshot:
|exact match in keyword planner - where|
- As you can see in this image, all you need to do is to first click on the crayon or pencil where the small red arrow points.
- Then check mark the "Exact Match" option where the second and bigger arrow shows, right above the phrase match.
I remember doing some research and an exact match giving me 390 monthly searches, could render sometimes even 12000 broad monthly searches. Nowadays with the planner, it seems like the numbers are way way to close to each other. I have no idea if it is just me, or is it a bug, or it is calculated differently.
How about you? Do you see the exact match option as a useful one when planning your advertising campaigns or your strategic content creation?