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Friday, November 1, 2013

What is Your New Seo Strategy After Hummingbird Update?

Hey guys, fellow internet marketers and content creators. After Google came out with a few updates like the Panda and Penguin, a lot of you guys changed their online strategies. For those of you who didn't need to, it means that you already knew what you were doing was right and completely white hat. (btw did any of you get an adsense decrease in their income ? I'd love to hear about it in the comments please)

For some of you, just getting in the game of trying to monetize your content, or be a full time blogger for a company or yourself, you must be wondering if there is any new seo strategy you should be doing after the hummingbird update, and you are not alone. Here is my tip for you. Hummingbird being the biggest update google has done to the core of its algorithm, and still having penguin and panda in effect, it focuses on a more lively, free flowing, conversational type of search engine. So the results, would be more like as if it was the answer, to an assumed question.

So lets say you search for how to clean red wine on a carpet, google will now assume that this mishap has happened to you, so it will (from my understanding) suggest websites that offer local services for carpet cleaning, and in some cases it will jump into the website which has the best answer and solution.

So in your content creation and doing some market research, keep in mind that aiming to strongly including the exact match of: How To Clean Red Wine From a Carpet, may render your efforts futile. Instead focus on the solution and the answer plus propose a local service (hopefully a few, if the business you write for is not one of them).

One thing that still stays the same is, content is king, and fresh content is its master. (yes you can quote me Adrian on that). So if you have no strategy in place to constantly get into the head of your reader, your potential client, and thing like the person researching the kind of content you want them to find: start now!

Start a blog. You may also say: Ok Adrian, I sell metal brackets, how the heck am I suppose to blog about that? Well how about describe the multiple uses people have used your brackets for. How about giving some statistics (awesome to establish yourself as an expert in your field when doing business to business acquisition). The type of stats could be about global sales, percentages of metals used before vs now, how many local business use to operate in your area during a period of years.

Hummingbird is precise and small and fast and fancy... Why not make your content reflect that during your next revision of a proper SEO strategy online. Don't forget to keep using a good keyword tool for help, and keep in mind that you are writing to a person who has a question or a problem, and you must have the answer or solution.

Till next time guys, see ya.
-Adrian. (google now gave me my own custom url at google.com/+AdrianBoro ! )

37 comments:

  1. What would you like to know how to use exactly?

    ReplyDelete
  2. Excuse me, I want to ask. If someone typed in google search - "how to attract women", Google will assume that the person will also be interested in the articles titled - love poems poetry,
    - 10 romantic action,
    - how to tell a woman what suits me,
    - 5 the type of woman who should be avoided,
    - and others.

    And if there is a blog that contains all of the article, meant that the relevant site. Is that so?

    ReplyDelete
  3. They way you have formulated your question, it really seems like very bad english or spammy. Google MAY assume so, but just because a blog contains all those articles, it doesn't mean that it has Googles trust to rank for those highly.

    It all depends if some traffic is allready naturally or socially (from social media) driven to it, plus if some links are pointed toward your site, from trusted sources.

    ReplyDelete
  4. Hi Adrian,

    We all talking about mobile OS's success in search. Talking about desktop and PCs, I wish to know if we need to use 'asking' heading in the content in order to make our webpages content conversational?

    For example, if am someone who offers, for example, SEO services in NYC . So, am I supposed to use 'How-to hire SEO in NYC', 'Why is SEO important for business in NYC' kind of lines in heading tags like H1, H2 etc. ?

    I mean, I really wish to know when you mentioned that example of "How To Clean Red Wine From a Carpet" ?

    Best,
    Ayush

    ReplyDelete
  5. Hey guys, fellow internet marketers and content creators. After Google came out with a few updates like the Panda and Penguin, a lot of you guys changed their online strategies. Niche PR1 Plus Backlink

    ReplyDelete
  6. So the results, would be more like as if it was the answer, to an assumed question. Blog Comment Service On Seo Clerks

    ReplyDelete
  7. Hi,

    My name is Arvinder Singh and I’m always excited to come across blog which are pleasurable reads. The contents of your blog are quite informative and at the same time unique also. And I must say that you've gained a very good readership out of this.

    We have some very informative guides about Hummingbird and other SEO updates, which I think is somehow similar to the topics you covered in your blog.
    Here’s the link: http://www.seocorporation.net/blog/how-to-do-seo-in-2014.html , if you’d like it then please share it with your readers.

    Thanks, and I hope to hear from you soon!

    best regards,
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    SEO Corporation Pvt. Ltd.
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    Skype ID: arvinder.seocorporation
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    ReplyDelete
  8. Hi,

    My name is Arvinder Singh and I’m always excited to come across blog which are pleasurable reads. The contents of your blog are quite informative and at the same time unique also. And I must say that you've gained a very good readership out of this.

    We have some very informative guides about Hummingbird and other SEO updates, which I think is somehow similar to the topics you covered in your blog.
    Here’s the link: http://www.seocorporation.net/blog/how-to-do-seo-in-2014.html , if you’d like it then please share it with your readers.

    Thanks, and I hope to hear from you soon!

    best regards,
    Arvinder Singh
    SEO Corporation Pvt. Ltd.
    http://www.seocorporation.net/
    Skype ID: arvinder.seocorporation

    ReplyDelete
  9. Hi Adrian,
    The post was quiet interesting. Need to change the content strategy as Google said Hummingbird in large focuses on “conversational search,” which means paying more attention to a search string as a whole, rather than certain words or phrases.
    The bots are going smarter day by day!
    Best of luck to all!

    ReplyDelete
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