­­Who is a customer? Define your targeted audience properly.

Check what I have been recently reviewing in my resources. I realize that this site is easy to access and to remember, for people looking for the keyword tool under this name, here it is:
Quick Link to The Official Tool Here
This domain is moving :) You will be notified, before you exit, of our new domain name http://www.seokeywordplanner.com.

Friday, May 27, 2016

All Adsense Matched Content Guide

There are amazing algorithms being currently developped and beta-tested at google, for website owners who have a lot of traffic. (a lot = un known how much or how little unique views or sessions, nor how many unique pages one needs to be eligible).

Basically being able to compete with outbrain.com and taboola.com also.

But its a great way to stay in the AdMob or Google family, by programmatically recommended content, thus improving the UX (user experience of your visitior) + monetizing your content properly.

A good alternative native marketing made to squeeze some extra revenu out of your content, also allowing Adwords publishers and marketers to finally play the :"content for you" - game.

Tuesday, April 12, 2016

Free step by step affiliate marketing training for beginners

You are so lucky that somehow... you found what will change your life forever.
("Oh boy..here we go again."- You must be rolling your eyes...)

We will see.

Let me start off with the last step in everyone's guide. In almost each e-book that you buy with your hard earned cash, you will finally get to the most important and most under explained stage in anything you ever do in your online adventrues. Let me shed some light on it:

Daily/Hourly Result Producing Tasks, Actions... Moves!

Each and every day, each and every hour you are awake and sitting at your computer, you have to be doing some of these tasks:
  • Creating valuable content for your target consumer about your product, or your service, or about your brand. Taking into consideration their lack of confidence in any given aspect of what you want them to do.
  • Building new relationships in your field, building new profiles on forums, in most important social media platforms where your target consumer is right now. Keep track, follow up and update in a valuable way as in the bullet point above.
  •  Find growth hack shortcuts or as I like to call them:"Efficient Time Producing Cheats". One example would be to grow an email list whenever  you can, on any platform that allows it. Yes, even a tab on your facebook or pinterest profile, even on those web 2.0 that you build (with valuable branded content) that direct users to your offer or site. Consolidating yet segmenting those contacts per niche and source in your email list building tool. Another example is to use cookies, pixels, retargeting tools or re-marketing. At some point, just these 2 examples will pay off. Because it costs less energy or money and less time to talk to someone you already did. Thats true in sales, marketing, networking, you name it.
If you catch yourself writing content on a blog that nobody reads, for weeks at a time, consider promoting it. If you create websites with products no one buys, consider buying ads.

If you catch yourself reading step by step guides, and even buying ebooks and attending 5000$ webinars, with no extra money earned, consider taking more action described above this point. You may be too overly confident to admit that fear of failing is keeping you from creating things. From making moves. From doing.

You think that once you commit to a task for too long, people will start associating you with that task, and you are scared of what they will think. You are afraid of the label. You think:
"What if this doesn't workout? They will never take me seriously. I will be the weird one of the group. I will lose them, I will be alone."
I know that this is not the article you were hoping to find when you wanted an actual action plan, a list of things to do, tasks you would some day start doing step by step to finally promote that whatever product someone convinced you that you have to promote and earn a bit of a passive income from... If it sells.. If enough people find YOUR content promoting someone else's offer as an affiliate.

Hopefuly, there is a way out and I cannot even sell it to you, its free and I will not blackmail you or ask anything in exchange:

Progressive Improvement

As human beings, versus animals, we have a much more developped brain. With more pro-active thoughts, more reactive emotions, more random creative choices we give ourselves.

For survival, we have an over developped Fear Factor. So facing a group of people that want to kill us, or a group of people that paid to see you speak, makes no difference. (unless you change that in yourself).

We also belive that more choice is more freedom, more knowledge is more power, but without focused action, daily even hourly focused tasks that bring you results, those choices make you overwhelmed. All that information gets you no where.

You have to repeat a task enough times to exploit it, to abuse of it, to be excellent at it, or to realize you are horrible at it and move on. To do so, you must keep track of what you did, and when, then revisit it and see if it affected results. Once you find what works, repeat it in a valuable not a duplicate way. Improving your success progressively. Each day. Focus.

"It takes 5000 hours to 20 000 hours to master something."

You do not need to master something to succeed. Stop attracting these thoughts that prevent you from action. 1 hour of something a day, is more then 24 hours of nothing.

You don't have all the money you want to spend on whatever you believe will make you more successful. But you have time. You are always running out of it, it is more and more precious by the second. So spend time, focused, efficient, valuable time, on tasks that bring you success. Keep progressive improvement in the back of your mind for all your relationships until it becomes well funded philantropy.

No matter what you sell, what you offer, get great at it, take away all the skills you can. Invest in yourself for the greater good of those valuable to you in your life.

You owe me nothing:


Monday, April 11, 2016

Teespring vs Merch By Amazon: New Way To Make Money With Tshirts

Have you been looking for a teespring alternative, did you go through sunfrog and all the others? Well this only means that you are on trend. Many online entreprenneurs are downloading expensive ebooks that basically tell them to wake up with a great idea, verify of there is an audience out there that is still not supplied properly, and that they are passionate enough to buy your shirts.

Then you put ads on adwords and facebook. You try to be as specific as possible, input 5$ to 30$ per idea, to test if it will sell. (imagine having 1 good idea on 10... make sure you get greater profits then loses playing that "guessing game").

Merch by Amazon vs Teespring.

Well Amazon has been allowing people to join their Merch program now. Where you no longer have to wait on 3 or more orders before actually get a payout.

The other major advantage over teespring is, Amazon's brand is not only much more recognized by consumers, but also benefits you with organic search and product recommendations that drives more eyes to your merchendise, without ditching 5$ to 30$ per tshirt idea as all the other "ways to earn with shirts" -ebooks and courses teach.

So go ahead and join by requesting an invitation.

Tuesday, March 29, 2016

Short Link Builder With UTMS

  1. You will need a custom short url tool.
  2. UTM link tracking capabilites
  3. Someone who knows their way around ppc ad campaigns, and who wishes to know where the clicks are coming from.
Have you used such url shorteners as the popular bitly.com? or the free goo.gl? And have you ever wondered how they make money, or even what is the advantage to use such tools?

Well, maybe you are not working in the right industry to know the challenges one has when trying to understand how many people click, from where do they do it, at what time they did it.

Being able to make a long web address like http://www.googlekeywordplanner.com/2016/01/how-to-implement-adsense-anchor-ad.html into a short : http://goo.gl/Upa24Y that still points to the long one... is a big advantage.

Not only is it easier on the eyes for whoever would click, it also saves you characters when they are an expensive commodity. (And I'm clearly thinking of Twitter's 140 character limit in tweets).

But, how about all those stories and statuses and comments on multiple platforms like stumbleupon, linkedin, facebook, and others where you can promote a new article or a new case study or even a new page on a site with a longer then usual name?

Wouldn't you want to know which of these targetted audiences respond better to your link promotion when building awareness?

How about this: Imagine you are an agency, and you just released a report or a press release, then you get dozens if not hundreds of people re-sharing or retweeting your link. Would you not want to know who is the best influencer, who got you the most clicks?

Another scenario is, when you bought a piece of sponsored content with a social media publisher. Lets say with buzzfeed.com. Now instead of giving them your naked url, your full lenght web address... why not shorten it, give it only to buzzfeed, and then see how many click they get you to your targeted page or section on your site.

UTMs help track your visitors behaviour and much more data is provided through Google Analytics. They always appear at the end of your url, and they generate a lof of data. Much of it is lost when you make it short with a custom url shortener like bitly. So it renders your study and your efforts to gather data..... like return on investment from earned or paid media.. obsolete.

So what is the real solution when utm tracking is important when you want to make website address shorter at the same time? Stay tuned ;) I will let you know in a following article.

Why defining who your targeted customer will be is important.

 How do you define who your customer really is?

They say that you do not have a sale, until you have a loyal client to whom you can sell again. They also say that client loyalty is more important then client acquisition. But in order to be part of that game, you must first know your targeted customer.

The traditional definitions dictate that its a person who receives from a company, against a payment, commercial supplies or services: like a hotel guests.

During the process of business creation, one of the fundamental points is the definition of its target clientele. To know where to find its customers, how to achieve it, what language you are using and what price range is possible to use, it is important to know its target audience. The development of a Web site, it is exactly the same thing. Web agencies have need to know who is primarily the website reader, to be able to use good graphical style, good sections, the right tools of measures and good conversion levers.

How to define its target customer?

Luckily, there are many free google tools to help you with that definition, though it be google trends, or the keyword tool.

To start your business off the right foot, it is crucial to define your target audience as clearly as possible. Here are some questions to help you:

  •     -What you are targeting: individuals or companies?
  •     -What is the targeted geographic area?
  •     -Will it be men or women?
  •     -Adults or children?
  •     -What is the age group?
  •     -What is their budget?
  •     -What can increase or decrease their budget?
  •     -What is going to allow them to take a decision?
  •     -What is the purchasing cycle?
  •     -Are your customers impulse buyers or do they need time to make a decision?
  •     -What are the languages spoken?
  •     -What is the degree of knowledge they hold on the product or service you want to sell? Are they connoisseurs or must you educate them?
  •     -Where do they spend most of their time?
  •     -What or even WHO can influence them?
  •     -What is the best time to contact? At what location?
  •     -etc.

Finally, the 4 most important questions that you must ask yourself before you launch your business and to do it in good conditions:
  • Define what is the problem of your target customer?
  • Find out why your target customer has this problem?
  • How your business is going to solve this problem?
  • How your target audience is willing to invest to get your solution?

What research your target client may perform to land on your new Web site?

To go further in the identification of your target customer, also try to define the type of search that your target audience could perform to find a solution to their problem.
Identify a starting keyword. "Business start-up" for example. Then go to forums that deal with your main subject. Search with that keyword, and analyze the results. See the recurring keywords that appear in the titles and then in the content. In this way, you can quickly create a list of key words or linked expression which formed the basis for your SEO. In addition, you will also see the type of response that was given and which seems to appeal to users. This will give you ideas of response and wording of sentence.

Define where to find your targeted customer?

This is a central issue and it is very important to set to ensure that your campaigns are disseminated where your target audience. Because if you draw bad customer, your website will then a high bounce rate. This will be counter-productive and then you will have wasted your important financial resources.
To give you an example, I have a client that offers solutions to lose weight. To promote its services, it has implemented a strategy of adwords campaigns. After some time, it turned out that the campaign generated a high bounce rate. Looking at the source of the traffic, could define that visitors came mostly from sites that offered recipes. This customer wanted to eat, have fun and was curious to know if there were recipes for weight loss. But the primary objective of this customer was not to lose weight, but to indulge. And to lose weight, he know deprive themselves. What was in opposition with their first goal. Hence bounce rate high.
To understand your statistics and provide exactly what your customer is looking, it is important to properly identify it.

Focusing on your customer definition is one of the first, and most crucial aspects when building a site, when trying to find client loyalty through google analytics and to understand what goes on in your clients mind. So take the time to take a pen and a pad.. and start brainstorming!

Sunday, January 24, 2016

how to implement adsense Anchor ad & Vignette ad on mobile?

You must add this script between the <head> and </head> sections of your html code on your website:

<script src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
 (adsbygoogle = window.adsbygoogle || []).push({
   google_ad_client: "ca-pub-YOUR ADSENSE PUBLISHER ID HERE",
   enable_page_level_ads: true

And replace the YOUR ADSENSE PUBLISHER ID HERE by your own acutal number.

To test, go on a mobile version of your site and add #googleads at the end of your URL.

Other variations also include:

Anchor ads only:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
  (adsbygoogle = window.adsbygoogle || []).push({
    google_ad_client: 'AdX_property_code_here',
    enable_page_level_ads: true,
    overlays: {google_ad_channel: 'channel_id_here'}

Vignette ads only:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
  (adsbygoogle = window.adsbygoogle || []).push({
    google_ad_client: 'AdX_property_code_here',
    enable_page_level_ads: true,
    vignettes: {google_ad_channel: 'channel_id_here'}

Anchor and Vignette ads:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
  (adsbygoogle = window.adsbygoogle || []).push({
    google_ad_client: 'AdX_property_code_here',
    enable_page_level_ads: true,
    vignettes: {google_ad_channel: 'channel_id_here'},
    overlays: {google_ad_channel: 'channel_id_here'}