­­Who is a customer? Define your targeted audience properly.

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Tuesday, March 29, 2016

Why defining who your targeted customer will be is important.

 How do you define who your customer really is?

They say that you do not have a sale, until you have a loyal client to whom you can sell again. They also say that client loyalty is more important then client acquisition. But in order to be part of that game, you must first know your targeted customer.

The traditional definitions dictate that its a person who receives from a company, against a payment, commercial supplies or services: like a hotel guests.

During the process of business creation, one of the fundamental points is the definition of its target clientele. To know where to find its customers, how to achieve it, what language you are using and what price range is possible to use, it is important to know its target audience. The development of a Web site, it is exactly the same thing. Web agencies have need to know who is primarily the website reader, to be able to use good graphical style, good sections, the right tools of measures and good conversion levers.

How to define its target customer?

Luckily, there are many free google tools to help you with that definition, though it be google trends, or the keyword tool.

To start your business off the right foot, it is crucial to define your target audience as clearly as possible. Here are some questions to help you:

  •     -What you are targeting: individuals or companies?
  •     -What is the targeted geographic area?
  •     -Will it be men or women?
  •     -Adults or children?
  •     -What is the age group?
  •     -What is their budget?
  •     -What can increase or decrease their budget?
  •     -What is going to allow them to take a decision?
  •     -What is the purchasing cycle?
  •     -Are your customers impulse buyers or do they need time to make a decision?
  •     -What are the languages spoken?
  •     -What is the degree of knowledge they hold on the product or service you want to sell? Are they connoisseurs or must you educate them?
  •     -Where do they spend most of their time?
  •     -What or even WHO can influence them?
  •     -What is the best time to contact? At what location?
  •     -etc.

Finally, the 4 most important questions that you must ask yourself before you launch your business and to do it in good conditions:
  • Define what is the problem of your target customer?
  • Find out why your target customer has this problem?
  • How your business is going to solve this problem?
  • How your target audience is willing to invest to get your solution?

What research your target client may perform to land on your new Web site?

To go further in the identification of your target customer, also try to define the type of search that your target audience could perform to find a solution to their problem.
Identify a starting keyword. "Business start-up" for example. Then go to forums that deal with your main subject. Search with that keyword, and analyze the results. See the recurring keywords that appear in the titles and then in the content. In this way, you can quickly create a list of key words or linked expression which formed the basis for your SEO. In addition, you will also see the type of response that was given and which seems to appeal to users. This will give you ideas of response and wording of sentence.

Define where to find your targeted customer?

This is a central issue and it is very important to set to ensure that your campaigns are disseminated where your target audience. Because if you draw bad customer, your website will then a high bounce rate. This will be counter-productive and then you will have wasted your important financial resources.
To give you an example, I have a client that offers solutions to lose weight. To promote its services, it has implemented a strategy of adwords campaigns. After some time, it turned out that the campaign generated a high bounce rate. Looking at the source of the traffic, could define that visitors came mostly from sites that offered recipes. This customer wanted to eat, have fun and was curious to know if there were recipes for weight loss. But the primary objective of this customer was not to lose weight, but to indulge. And to lose weight, he know deprive themselves. What was in opposition with their first goal. Hence bounce rate high.
To understand your statistics and provide exactly what your customer is looking, it is important to properly identify it.

Focusing on your customer definition is one of the first, and most crucial aspects when building a site, when trying to find client loyalty through google analytics and to understand what goes on in your clients mind. So take the time to take a pen and a pad.. and start brainstorming!