There are amazing algorithms being currently developped and beta-tested at google, for website owners who have a lot of traffic. (a lot = un known how much or how little unique views or sessions, nor how many unique pages one needs to be eligible).
Basically being able to compete with outbrain.com and taboola.com also.
But its a great way to stay in the AdMob or Google family, by programmatically recommended content, thus improving the UX (user experience of your visitior) + monetizing your content properly.
A good alternative native marketing made to squeeze some extra revenu out of your content, also allowing Adwords publishers and marketers to finally play the :"content for you" - game.
Basically being able to compete with outbrain.com and taboola.com also.
But its a great way to stay in the AdMob or Google family, by programmatically recommended content, thus improving the UX (user experience of your visitior) + monetizing your content properly.
A good alternative native marketing made to squeeze some extra revenu out of your content, also allowing Adwords publishers and marketers to finally play the :"content for you" - game.